Most people don’t really understand the reason why a commercial photographer is required. Of course, big businesses and successful marketers know exactly why you should use them and have been using them for a long time to help sell their product as well as increasing brand awareness. So why do they use commercial photographers? Because it works! Commercial photography goes beyond taking an image of a product or a person. The actual taking of the photograph is only a small part of the process that usually occurs towards the end of the process. That is because the image itself is normally engineered a long time before the photographer clicks the button. The reason for this is that the intent of the image is to have an effect on potential buyers. There is a very high level of psychology that take place to make sure that the image evokes a response. The main reason for this is to push the client into buying the product or the service. This is something that smaller business don’t always understand and it is a bit of secret for those that do.

It is not unusual for large companies to spend upwards of $250,000.00 on one single campaign in some cases more. Why do they do this? Because they can make back the money many times over.

Spending this level of money is not required in most cases but it does illustrate the point that it works. We have had postitive ROI (Return On Investment) on shoots with budget as little as $500. So the next time you are looking through a magazine and see an image of a delicious lamb chop or a bowl of pasta and your mouth starts to water you will know that there was a team of people working in the background to get you to react that way.

What could professional photography do for your business? Maybe we can help. Get in touch for a obligation free chat.